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15 Ways to Improve Sales Using CRM for Sales Support

Implementing CRM for sales support can work wonders in your organization. With access to quality data at their fingertips, your sales force will be better equipped to meet challenges that they face in the market. Customer loyalty and increased sales are natural results of a well deployed CRM tool for sales support.  Some of the ways how CRM tool can improve sales productivity are


CRM tool can be customized to give access to members of the sales team while they are on the field. This can be facilitated by giving access to sales personnel from their hand held devices to the central system.


Data from all departments can be integrated into the CRM. This provides adequate and timely information to sales personnel without time delays.


Provide mechanisms to sales people whereby they can get responses for customer issues from the required department without any time lag.


Automated reports will help the management to take key decisions regarding future plans. Using CRM for sales support keeps the management in constant touch with the current trends on the sales front


Setting standard reporting templates for sales personnel on a CRM for sales support saves a lot of time and can help them focus more on other productive activities.


 The top management can remain connected to the system at all times so that urgent queries and requests can be handled effectively.


Social media is the new buzzword, and providing access to social media applications on the CRM for sales support tool will help sales staff to check background details of potential customers.


Sales staff can be kept updated by providing live and relevant news feed on the system.   


Automation of important customer centric processes like order processing etc ensures that sales force needs to spend only minimal or no time at all on such aspects.


Phone systems integrated into the CRM tool helps to pull out relevant data faster and helps in saving time.


CRM for sales support helps to automate processes such as quotation generation etc. This ensures that sales personnel can respond to enquiries quickly and will result in faster sales.


Another advantage of using CRM for sales support is effective lead management. CRM helps the sales force to identify potential leads and act upon them quickly.


Support tools and documents required for sales purposes like returns calculators, product brochures can be made available via CRM.


 CRM enabled environment ensures that duplication of data does not happen. As the data available on the system is visible and accessible duplications are largely avoided.


Sales staff can be provided with relevant information which they will require, to keep them aware of any likely key customer issues or latest offers and schemes.

The above mentioned points are a few indicators as to how a CRM tool can be effectively utilized to improve the performance of the entire sales division of an organization.

George Peterson works for one of the leading developers of online CRM solutionsWebCRM. For more information and other useful tips about customer relationship management, you can visit the WebCRM Blog.

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