Difference Between a Web Designer and SEO Specialist
You may have spent a small fortune on a snazzy website which looks breath taking and works incredibly well. However, if your website designer knows very little about SEO then the chances of your fantastic new website being seen by a large audience, and more importantly attracting new business, is very slim. Even the best looking sites have to be optimised in order to rank highly on the search engines, and this is what SEO specialists are for.
SEO Is a Constant Learning Process
Perhaps you are working with a website designer on a new website, and they are claiming to know enough SEO to get by. The problem here is how much time do they spend keeping up to date with the latest movements in search engine optimisation? If a website designer spends the large proportion of their time crafting great websites how do they manage to keep on top of modern SEO strategies?
One way a website designer is able to assist your SEO campaign is by building a fast site. The latest algorithms use the speed of the site to determine your ranking. However, this is just one factor, and focusing on this alone is not enough to get you on the first page of the SERPs.
SEO specialists need to have their eye on the ball all of the time. Algorithms, the scientific calculation that goes into determining where a website will rank in the search engine results pages, are constantly updated. With the new updates new tactics need to be deployed, and methods which worked just one day before, will cease to deliver the positive results they once did.
Keyword Research is a Great Place to Start
Although having a great website designer is useful in SEO it is better to hire the skills of a SEO specialist once the site is up and running, if not before. Keyword research plays an important role in optimisation. If you want to start your campaign off early on (which is advisable) then researching keywords is one of the best places to start.
By investing in discovering the most beneficial words and phrases you will be able to attract the attention of the biggest and most valuable audience possible, which in turn should deliver a better return on investment. Keyword research allows you to:
Discover the words which are being used by your target audience
Evaluate how your current keywords are performing
Discover the size of your target audience
Size up your competition
SEO Specialists Work Hard On Your Behalf
You can trust the SEO specialists to be completely up to speed on the latest trends in website optimisation. They will want to help you to increase your online reputation and bring you results in the form of more leads and more sales. To do this the latest strategies which are tailored to your chosen keywords, your specific business, your target audience and the algorithms used by the leading search engines are put into play.