Weighing the Pros and Cons of Social Media Marketing

While many businesses view social media as an essential part of strategic marketing, there are still many who view the avenue with skepticism. There are indeed pros and cons to consider where social media marketing is concerned, and determining the degree of time, money, effort and other resources you invest in such ventures is a matter of your own business perspective. Here are a few of the consideration for making well informed business decisions.

Con – Time Investment

Establishing and maintaining a strong and positive presence in social media does take a significant amount of time and effort. For this reason, many who venture into social media marketing do not use it to its full advantages, choosing instead to invest only a predetermined amount of time in the process, resulting in a less robust and dynamic marketing strategy.

Pro – Strengthens Networks & Builds Customer Loyalty

You can communicate with large groups simultaneously through social media, but it also provides a more personalized feel to those communications. Members of your social network feel more strongly connected with your organization. It opens two-way communication doors with peers and business partners and can help build customer loyalty by making your customers feel more important, respected and involved.

Con – Unclear Return on Investment

It is extremely challenging to determine a clear, quantifiable and undeniable return on investment in social media marketing activities. The very nature of the social media platform and the activities a business undertakes with it result in what are considered soft performance metrics. Hard metrics are those in which a company can clearly draw a connection between marketing efforts and increased revenue. The lack of such quantifiable measures with social media causes many to shy away from it as a major strategic marketing initiative.

Pro – Ready Access to Your Target Demographics

Though there is some initial research required in order to find the right social media platforms for reaching your target demographics, once you’ve completed that step, you have ready and on-going access to those demographics each and every day. This allows you to promote your business through a very efficient means. After all, you know this is where your customers and potential customers spend their time.

Con – Tight Focus Required for Maintaining Branding

Many argue that it’s difficult to maintain a consistent brand image via social media platforms, particularly if several individuals are responsible for maintaining social media pages and producing content for those venues. Dedicated social media marketing staff and highly targeted procedures, policies and copy writing solutions are the answer that big businesses employ to counter potential branding issues with social media activities.

Weighing Your Decisions in Social Media Marketing

These are just a few of the pros and cons of integrating a social media marketing component into your overall strategic marketing efforts. Ultimately, the decision of which social media is right for your business, as well as the time, money and effort you invest in social media ventures, must be based on your unique business interests and makeup. Use this list as a starting point for your own analyzing and planning .

 

About Author
This post is written by John Lewis and he works at PriceCollate. You can checkout the blog of website here.

Recently Published

»

Docker: How To Build Better Development Security With It

The top concern among developers and DevOps teams is security within ...

»

Mobile Development: How to Reduce Costs

Modern markets have become so competitive that it has become vital ...

»

Know-How DevOps Benefits Your Business

The organizations in this current fast-paced environment need to ...

»

10 Best Prototyping Tools for UI/UX Designers

Website design for a client gets only successful if you follow their ...

»

Social Media Marketing: Strategy To Boost Ecommerce-Traffic

According to a recent study, the experts revealed that people aged ...

»

How Flutter Can Help Reduce Overall Mobile App Development Cost?

Before jumping on answering the question, let me first walk you ...

»

Which One is Better? DigitalOcean Or AWS?

Digitalocean or AWS: Picking a cloud service for your application or ...

»

Killing way to select Domain Name and Hosting

Planning to launch your online presence? We know it’s all very ...

»

7+ blogs to inspire how they made more than $200 in a day

On this page I want to go through the blogs on how they earn money ...