Technology changes with every passing second which calls for regular up gradation at the users end. The latest technology that has undergone change is the Drupal development platform. The official community at Drupal has released a new and advanced version of this feature-rich content management system, called Drupal 7.
This latest kid on the content management block has several enticing features associated with it that make buzzword amongst the drupal developer fraternity. There is, however, one feature that has struck the golden chord amongst online business owners. It is the search engine optimization or SEO-friendly aspect of Drupal 7.
Search engine optimization is the golden mantra of the online branding and business promotion world. For any website to attract users and improve its traffic inflow, it is important to have a high search engine ranking. Drupal 7 comes with in-built plug-ins that optimizes your website in accordance to primary search engine standards and gets it an improved SERP ranking. Several SEO plug-ins are available in Drupal 7. This post explores the most widely used SEO plug-ins in Drupal 7 that can give your website’s SERP ranking a boost.
1. Google Analytics
This analytics tool from Google allows you to check and manage the traffic inflow of your website from the backend of your site itself. Moreover, it adds several performance-oriented features to your portal such as monitoring downloaded files and tracked links, site search support, tracking of goals, AdSense support, custom code snippets, single and multi domain tracking and Page not found and Access Denied tracking. It is a must have module for those who have just stepped into the online business fraternity.
2. Page Title
Title of a page plays a pivotal role in the optimization of your website. It is the first component that crawlers browse in your website. By default, while using Drupal you do not have any control on page titles. Page Title module allows you to customize the title of all your website pages as per SEO norms. You are free to create and update page titles as and when you want. This module proves to be a great aid for those involved with SEO best practices.
3. XML Sitemap
As the name suggests, this module automatically creates an optimized sitemap for your website. A sitemap is an essential SEO tool. It is an integral component of the website that acts as its root directory. It is the best way to make crawlers familiar with the content present on your website.
4. Content Optimizer
Content optimizer considerably improves the search engine ranking of your Drupal portal by the means of on-page optimization. It optimizes your website content to make it search engine friendly. It also lists down various suggestions that might prove helpful in enhancing the quality of the website content.
5. Search 404
At times there are broken links and blank pages on your website. This leads the users to a 404 Error page when they search for that particular link. Search 404 redirects the users to other working pages of your website, rather than showing them the broken pages. This makes your website highly usable and improves its search engine ranking considerably.
Enhanced visibility leads to the better traffic inflow which in turn improves the popularity of your website. SEO best practices ensure that your website is optimized for high ranking on search engines. You can use any of these plugins to improve the SEO of your Drupal 7 website.