The Secrets of Highly Effective Web Page Design


When it’s about web page design, everyone can make a web page these days, but it takes skills to learn how to design a great website. This usually takes a lot of training, but these cool tricks and tips will help you make a professional-looking site.

Use Images Wisely

A single picture can do more for a website than a 1,000-word article. But don’t overdo it. Internet connection speeds have improved greatly, but too many images will slow a site down. If you have to put up a lot of pictures, use a thumbnail gallery.
Browsers allow users to turn off images, so you should have Alternate Text placed so a user knows what the image contains.

Make the Site Easy to Navigate

Don’t put everything on one page, because people will end up scrolling a lot just to see the content. Add links at the top or side. Use a menu structure to organize links. Under the Entertainment category put separate links for “music”, “movies’ etc. Under the Paranormal category put links for “UFOs’, “ghosts” etc.

Your website will be easier to browse if the colors are subdued. Use only two primary colors. Make sure there is a search box so people can find what they want easily. Avoid dead links, and be certain there are links or pointers letting the user know where they are on the website.

Follow the K.I.S.S. Principle

Don’t use Flash animation, Java, or other add-ons if they are not necessary. They must have a purpose. The simpler the design, the more they will be encouraged to explore the site. A simple design also makes it easier for an administrator to manage it.

Use Tables Carefully

Don’t use a single table for an entire page. If you have to use a large one, split the table into two. One of the tables has to be small, just enough to put in the links and header. Note: if a link is going to open in another window, there should be a notification.

Browser Compatibility

Do not design a website that supports a specific browser feature. It is certain that other browsers will not be able to handle it. You have no idea what kind of browser people are using, so universal compatibility is a must.

What Fonts Should I Use?

Use Times New Roman, Arial or something commonplace. That fancy font you have installed may not be on the user’s computer. They won’t see it at all. There is an even worse scenario: users will see the font as it is. But because it is too fancy and hard to read, they go to another site.

If you want to know how to design a great website, be updated on the latest web technologies being used. Your site must be compatible with the latest browsers and plug-ins. Your website must be tested and maintained regularly.

Other Information

Meta tags should be used properly, as well as keywords for your articles. Your site must look good on computers with high resolutions and varying colors. An interactive website must have a well-designed contact page. Your email, feedback form, forum etc must be always accessible. Moreover if you have a brochure for your website it will add grace to it. Brochure printing costs are not as much as you think.

Finally, make sure you get your point across. Whatever the purpose of your site is, make sure visitors will get it. Regardless of how well made a website is, the content is still the most important.

Dick is a freelance writer and content builder of and has written many useful genuine articles.

  • October 5, 2012
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