Social Media Marketing: Strategy To Boost Ecommerce-Traffic


According to a recent study, the experts revealed that people aged between 18 to 34 years old reportedly purchased products through the social media platform. For most of the online sellers, these statistics are vital as similar to millennials. The age series assessed by experts is an essential part of the population to concentrate on as they create a stunning record that 60 percent of their product purchases were done online. These results show that social media is more than a platform for publishing content that helps drive traffic to the website. Trollishly explains some powerful ways of converting bulk audiences into customers are more comfortable than traditional Social Media Marketing practices.

As a part of what creates a social platform, such a significant sales passage for eCommerce sellers is the vast number of persons that have joined these platforms and fond of the trending feeds. Social media platform usage statistics from marketing experts signify that most of the adults, like 68%, are present on Facebook, 35% active users are dynamic on Instagram, 29% are involved with Pinterest, and 27% of customers prefer to operate Snapchat. As a result, social media marketing for ECommerce sellers vary according to the platform and is a profitable idea waiting to be tapped. Let’s take a look at the following platforms to boost traffic for sales.

Trending Social Platforms That Merchants Can Develop

The operations of each social media differ concerning the retailers. Some leading platforms that merchants can step in to boost sales operations and advertisements online are:

Facebook For Ecommerce

For almost every seller, more than half of their targeted audience is present on Facebook. Where the social platform Facebook has 2.4 billion active monthly followers, the chances of converting more users through Facebook by businesses are more probable. Facebook provides retailers a numerous of sales strategies to implement. With the feature to make a “Shop” tab on the Facebook business page, retailers can introduce their list of products in that way allowing bulk customers to buy commodities right from Facebook.

For sellers, this is free of cost feature on Facebook that can cause lots of insights similar to clicks, views, consumptions, and additional details for each product. Apart from the Shop tab, there are some other free Facebook based Ecommerce tools to influence shoppers resembling granular targeting tool, tracing, and advertising features are available in-built.

Eye-catchy Instagram for sellers

Instagram that is officially retained by Facebook is an additional massive sales opening for eCommerce based businesses, and it consists of around one billion active users. Besides that, 59% of millennials prefer the Instagram platform. Instagram’s sales control is derived from the image-posting nature. With in-built tools similar to Shoppable Instagram posts, eCommerce sellers can tag the goods presented in images. For example, if a model in the post is trying a particular duo of sunglasses retailed on the site, sellers can tag the specific item, stress out the name, price of glasses and buy now link.

Instagram is an essential feature for significant reasons like:

  • Before using Shoppable posts on Instagram, the link brands alone could focus on the bio page
  • Instagram statistics from experts shows that 30% of customers have bought something they visit on the application. The factors like Shoppable posts considerably modernize the buying procedure for retailers on Instagram.

Twitter’s Role For eCommerce

Even though the earlier mentioned platforms are, unlike Twitter, Twitter is still considered as one of the leading social platforms online. Some research social media figures explain that, in the previous year, 22% of grownups were active on Twitter, with 42% of them log on Twitter regularly. While many businesses consider it a drawback, that promotions in Twitter result with very low selling of goods among people. Meanwhile, most Ecommerce ads at present are running over Google, Amazon, and Facebook. There are fewer promotions on Twitter around the market, thereby creating the ads fewer expensive to stream. While Twitter’s followers may be lesser than remaining platforms, less percentage of the adults is less valuable for businesses, which are looking to produce high traffic and sales of products.

Professional Promotions In LinkedIn

LinkedIn is basically the proficient style of Facebook developers. Carrying around 600 million followers, LinkedIn is a suitable social platform for B2B establishments. While followers can display ads through LinkedIn, a more active strategy in this platform to increase Ecommerce traffic is by beginning a group and offering appropriate individuals with cherished information linked to products and services. Over this platform, sellers can roll out information, endorse webinars or related events, and possibly offer free illustrations or trials.

It is vital to confirm that brand owners only request relevant persons to a group and create an appropriate name for the group that obviously communicates the concept for all. Moreover, if retailers are going to develop more active promotions on this site, it is essential to make over the business LinkedIn page to help users learn about the product and to portray industry services.

New Features Of Snapchat For Sellers

The trend of video with content marketing through Snapchat has established its success among the most leading online social platforms around the world. For a brand that aims for younger viewers, Snapchat is a leading platform with a facility of 16.4 million active users and brands that aims amid 12 and 17-years old active users. In terms of the eCommerce capabilities, Snapchat introduced the multiple ad features in previous years, allowing retailers to showcase goods and article catalogs, apply pixel targeting, and benefit from other major eCommerce-dedicated elements. Additionally, prior this year, Snapchat announced the Dynamic Ads tools along with the business citing achievements.

In general, best consumers are energetic on social media platforms. The Ecommerce sites have developed as the internet’s vital hub. Make use of the tactics mentioned above in the article. Ecommerce based social media marketing strategies will yield more consciousness and help drive higher traffic, which boosts Return on Investment (ROI) for all kinds of businesses.

Author Bio

Claire Divas is a US-based freelance content writer and longtime reader about new trends in Digital Marketing to learn new things. She loves to work in WordPress and focuses on her writing skills. She also experienced in content marketing to make a qualified SEO and an avid Trollishly Social media blogger.

  • June 17, 2020
8 Best Free Stock Video Websites for Tiktok, Reels, and Shorts Top 5 PHP Frameworks: Fast and Secure